Meet Karen

Karen is the founder and principal strategist of Intransit. Karen's decades-long career as a brand strategist and researcher has honed her ability to build connections with customers and consumers through purposeful brand strategies spanning positioning, messaging, innovation, and experience. She’s now dedicating her second act to helping companies drive growth by connecting with active, older adults.

Karen has spearheaded strategy projects across five continents and multiple industries during her career.  She’s held senior positions with renowned consultancies, including Landor and Interbrand, working on clients such as SAP, Pernod Ricard, Intuit, Unilever, and JPMorgan Chase, as well as a range of start-ups, mid-size companies, and family-owned conglomerates.

She holds an MBA from INSEAD, an MA in economics from UCLA, and a BA in economics and public policy from Claremont McKenna College.