Intransit is a strategic consultancy that helps brands lead with age-inclusivity.

Introduction

We are a collection of thinkers and doers challenging the marketing status quo around aging. From strategists, to economists, to anthropologists, we thrive on illuminating the cultural shifts that define longevity, life stage, and vital aging.

 We passionately believe that companies can win by doing more to tap into experiences of 50+ individuals, an underserved but highly powerful segment that will represent more than 59% of the global GDP by 2050.

We are definitively practical, crafting and implementing strategies for companies and brands to drive growth.

Why Age Inclusivity?

The Opportunity: The 50+ Economy is on the Rise

We are in the midst of a siesmic demographic and economic shift.

Around the globe, the population is aging, with the number of adults over 50 beginning to eclipse younger generations. Simultaneously, older adults command outsized financial power, especially in the age of great wealth transformation.

Engagement of 50+ adults will unpin progress and drive the future.

As society ages, the workforce contribution of middle-aged and older adults at work is a must for economies to sustain themselves. Traditional retirement is a relic of the past.  For companies, winning these consumers is vital for achieving longer-term growth paths.  

How to Win: Challenge the Status Quo

Break the young vs. old paradigm.

Around the globe, the population is aging, with the number of adults over 50 beginning to eclipse younger generations. Simultaneously, older adults command outsized financial power, especially in the age of great wealth transformation.

Start with stage, not age.

Companies are poised to become more relevant and grow markets by recognizing and catering to the different life stages that middle and older adults cross through. Brands that rise to this occasion will play a deeper and more connected role in consumers' lives while becoming naturally age-inclusive. 

Our Services

The Intransit Approach

Our process puts adults at the center of the transformation.

Research and Insights

Every engagement starts with a deep dive into customer, business, brand, and market trends, insights, and realities.

  • Qualitative deep dives and ethnographies

  • Cultural and consumer analysis

  • Trends research and foresight analysis

  • Best practice benchmarking

  • Brand and business assessments

Customer and Brand Strategy

Armed with rock-solid insights, Intransit helps companies define new strategies that break outdated stereotypes.

  • Audience strategies

  • Customer personas

  • Value propositions

  • Brand strategy & Positioning

  • Brand narratives and messaging

Experience Transformation

We coach clients to make age inclusivity sustainable by embedding strategic practices across all facets of the organization, from innovation to product and brand design.

  • Strategic roadmaps

  • Service design blueprints

  • Customer journey maps

  • Prototypes

  • Capacity assessments

Meet Intransit

KAREN ATTYAH, FOUNDER

Karen founded Intransit to help companies become age-inclusive and connect with older adults in more meaningful ways. After contemplating her own second act, she’s stepped forward to help companies adapt to today’s realities brought about by demogr.

Karen's decades-long career as a brand strategist and researcher spans five continents. Karen is known for her ability to build connections with customers and consumers through purposeful brand-driven strategies spanning positioning, messaging, innovation, and experience.

During her career, Karen has worked for companies such as Interbrand and Landor and has spearheaded brand strategy projects across multiple industries with clients such as SAP, Pernod Ricard, Intuit, Unilever, and JPMorgan Chase, as well as a range of start-up, mid-size companies and family-owned conglomerates.

She holds an MBA from Insead, an MA from UCLA, and a BA from Claremont McKenna College.

Contact us.

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