What we do:

We put older adults at the center of the brand experience.

In an increasingly diverse demographic landscape, understanding and age-forward innovation is not just necessary—it’s imperative. And, it's an opportunity for growth.

Intransit is here to lead the way. We can guide with a broad brush, helping redefine your corporate culture or overall market philosophy. Or, together, we can conceive specific plans, from reinventing an existing product line or retooling a brand image.

Research & Insights

The understanding the context

Every Intransit engagement starts with creating a solid foundation, based on external and internal insights. We provide:

  • Qualitative deep dives and ethnographies

  • Cultural and consumer analysis

  • Trends research

  • Best practice benchmarking

  • Needs analysis

  • Foresight analysis

Additionally, we work with leadership to decode corporate culture, identify age-related obstacles, develop a roster of best inclusive.

Building paths to customer engagement

Customer And Brand Strategy

Armed with rock-solid insights, Intransit helps companies define new approaches that break outdated stereotypes. We innovate new platforms and tools for long-term, age-inclusive customer targeting and engagement.

  • Audience strategies

  • Customer personas

  • Strategic Focus Areas

  • Value propositions

  • Brand strategy & Positioning

  • Brand narratives

  • Messaging

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Creating meaningful brand moments

Experience Transformation

Age inclusivity is a long-term strategy, not a short-term fix. We coach clients to make age inclusivity sustainable by embedding strategic practices across all facets of the organization, from innovation to product and brand design.

Knowing that every organization is different, we create tailor-made solutions to suit your specific and can provide the following:

  • Strategic roadmaps

  • Service design blueprints

  • Customer journey maps

  • Prototypes

  • Capacity assessments

  • Ongoing consulting

About the Team

Karen Attyah

FOUNDER

Karen Attyah is the founder of Intransit, a consultancy dedicated to helping companies become age-inclusive, and connect with older adults in more meaningful ways.

Karen's decades-long career as a brand strategist and researcher spans blue-chip global brand consultancies, including Interbrand and Landor, serving markets in the US, the Middle East, and Africa. Karen is known for her ability to build connections with customers and consumers through purposeful brand-driven strategies spanning positioning, messaging, innovation, and experience. She is adept at understanding how companies can leverage their capabilities and consumer insights into growth opportunities.

During her career, Karen has spearheaded brand strategy projects across multiple industries with clients such as SAP, Pernod Ricard, Intuit, Unilever, and JPMorgan Chase, as well as a range of start-up, mid-size companies and family-owned conglomerates.

She holds an MBA from Insead, an MA from UCLA, and a BA from Claremont McKenna College.