ABOUT US
ABOUT INTRANSIT
Building Strategies for an Age-Inclusive Future
Karen Attyah
FOUNDER
Karen Attyah is the founder of Intransit, a consultancy dedicated to helping companies become age-inclusive, and connect with older adults in more meaningful ways.
Karen's decades-long career as a brand strategist and researcher spans blue-chip global brand consultancies, including Interbrand and Landor, serving markets in the US, the Middle East, and Africa. Karen is known for her ability to build connections with customers and consumers through purposeful brand-driven strategies spanning positioning, messaging, innovation, and experience. She is adept at understanding how companies can leverage their capabilities and consumer insights into growth opportunities.
During her career, Karen has spearheaded brand strategy projects across multiple industries with clients such as SAP, Pernod Ricard, Intuit, Unilever, and JPMorgan Chase, as well as a range of start-up, mid-size companies and family-owned conglomerates.
She holds an MBA from Insead, an MA from UCLA, and a BA from Claremont McKenna College.
OUR VALUES
Our mission is to transform how brands, companies, and organizations connect with individuals during all stages of their 100 year life.
CHALLENGING
We thrive on challenging assumptions and the status quo, using insight and creativity to upset conventional thinking about aging, driving a narrative that empowers and includes older adults.
CREATIVE
Intransit finds new, innovative solutions to old ways of thinking, transforming challenges into opportunities for growth and engagement.
EMPOWERING
Our work uplifts the potential of older adults, encouraging businesses to build strategies that recognize and utilize the strengths of every generation.
Why It Matters
The economic and social contributions of 50+ adults are immense, yet often overlooked. With Intransit's guidance, businesses can tap into this valuable demographic, unlocking new markets and driving innovation. Our approach not only champions inclusivity but also propels companies towards sustainable growth, ensuring they are prepared for the demographic realities of the future.