Founder

Karen Attyah

Karen Attyah is the founder and principal strategist of Intransit.

Karen's decades-long career as a brand strategist and researcher spans blue-chip global brand consultancies, including Interbrand and Landor, serving markets in the US, the Middle East, and Africa.

Karen is known for her ability to build connections with customers and consumers through purposeful brand-driven strategies spanning positioning, messaging, innovation, and experience. She is adept at understanding how companies can leverage their capabilities and consumer insights into growth opportunities.

During her career, Karen has spearheaded brand strategy projects across multiple industries with clients such as SAP, Pernod Ricard, Intuit, Unilever, and JPMorgan Chase, as well as a range of start-up, mid-size companies and family-owned conglomerates.

She holds an MBA from INSEAD, an MA in economics from UCLA, and a BA in economics and public policy from Claremont McKenna College.

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We’re happy to answer your questions, send you customized information, or meet you and your team.

Intransit regularly writes about the changing culture of aging and publishes insights from our research on longevity marketing. Clients can also request detailed white papers on key focus areas.