Intransit has a plan.
We put older adults at the center of the brand experience.
In an increasingly diverse demographic landscape, understanding and age-forward innovation is not just necessary—it’s imperative. And, it's an opportunity for growth.
Intransit is here to lead the way. We can guide with a broad brush, helping redefine your corporate culture or overall market philosophy. Or, together, we can conceive specific plans, from reinventing an existing product line or retooling a brand image.
Research & Insights
The understanding the context
Every Intransit engagement starts with creating a solid foundation, based on external and internal insights. We provide:
Qualitative deep dives and ethnographies
Cultural and consumer analysis
Trends research
Best practice benchmarking
Needs analysis
Foresight analysis
Additionally, we work with leadership to decode corporate culture, identify age-related obstacles, develop a roster of best inclusive.
Building paths to customer engagement
Customer And Brand Strategy
Armed with rock-solid insights, Intransit helps companies define new approaches that break outdated stereotypes. We innovate new platforms and tools for long-term, age-inclusive customer targeting and engagement.
Audience strategies
Customer personas
Strategic Focus Areas
Value propositions
Brand strategy & Positioning
Brand narratives
Messaging
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Creating meaningful brand moments
Experience Transformation
Age inclusivity is a long-term strategy, not a short-term fix. We coach clients to make age inclusivity sustainable by embedding strategic practices across all facets of the organization, from innovation to product and brand design.
Knowing that every organization is different, we create tailor-made solutions to suit your specific and can provide the following:
Strategic roadmaps
Service design blueprints
Customer journey maps
Prototypes
Capacity assessments
Ongoing consulting