The demographics are shifting
Today's adults refuse to conform to traditional expectations. They are challenging the status quo of what aging means while becoming even more critical as mentors, consumers, and employees.
50+ adults are becoming even more significant contributors to the workforce, and their long-term participation is vital to society.
These adults who have 'lived longer' generate a growing and disproportionate share of spending and GDP and are a crucial target for any brand seeking growth.
Older adults transfer knowledge and act as mentors to younger generations.
Yet, why do companies and brands unconsciously favor the young?
At Intransit, we help companies step back and realize the opportunities that stem from building strategies to meet the needs of older individuals while unlocking new growth opportunities.
Age and stage are blurring
(reject status quo/dynamism)
The lines among age groups are becoming increasingly blurred, with age being less important than life stage. Intransit leads the way for change, encouraging brands to rethink how they speak to those who have lived longer. We are experts in insights, customer, and brand strategy and are here to help companies transform their approach.
Companies are poised to become more relevant and grow markets by recognizing and catering to the different life stages that middle and older adults cross through. Brands that rise to this occasion will play a deeper and more connected role in consumers' lives while becoming naturally age-inclusive.
Our vision is for a future where every stage of a person's 100-year lifespan is recognized and optimized. We hope businesses and society will embrace the potential and dynamism of those generations with more life experience.
Companies have a blind spot
The economic and social contributions of 50+ adults are immense, yet often overlooked. With Intransit's guidance, businesses can tap into this valuable demographic, unlocking new markets and driving innovation. Our approach not only champions inclusivity but also propels companies towards sustainable growth, ensuring they are prepared for the demographic realities of the future.
We’re experts in the trends
The lines among age groups are becoming increasingly blurred, with age being less important than life stage. Intransit leads the way for change, encouraging brands to rethink how they speak to those who have lived longer. We are experts in insights, customer, and brand strategy and are here to help companies transform their approach.
Companies are poised to become more relevant and grow markets by recognizing and catering to the different life stages that middle and older adults cross through. Brands that rise to this occasion will play a deeper and more connected role in consumers' lives while becoming naturally age-inclusive.
Our vision is for a future where every stage of a person's 100-year lifespan is recognized and optimized. We hope businesses and society will embrace the potential and dynamism of those generations with more life experience.